In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other facts concerning modern B2B advertising. We review just how the buying journey is now completely fragmented and the way that community building can help marketing professionals take back control of the expl… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also various other realities regarding modern B2B marketing. We discuss how the acquiring trip is now completely fragmented and also the manner in which neighborhood building can aid marketing experts take back control of th… Read More

Mark Donnigan: It's going wonderful, Ben. I am so pleased to be below on your program.Particularly given the importance and the urgency of the subject we're going to be dealing with over the course of this conversation too, which is one that I believe is really under-discussed. One that could if not increase some eyebrows, yet may obtain you some p… Read More